Category
b2b
49 articles
b2b
Why Your LinkedIn Ads Aren't Working
Curious why your LinkedIn ads aren't working? Here are the most common reasons they underperform and what to do about each one.
30 Mar 2026 · Max Sinclair
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ad-agency
Best B2B SaaS Marketing Agencies: Top 12 Picks for 2026
Discover the best B2B SaaS marketing Agencies for 2026, covering paid ads, SEO and full-funnel partners built for subscription growth.
31 Dec 2025 · Max Sinclair
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b2b
What Is B2B Digital Marketing? Everything You Need to Know
Learn how strong B2B digital marketing helps you turn your online presence into your most powerful sales asset.
13 Nov 2025 · Max Sinclair
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b2b
7 Ways to Reduce Customer Acquisition Cost (CAC)
Stop overspending to win new customers. Learn how to reduce customer acquisition cost with 7 proven strategies from a leading paid ads agency.
15 Oct 2025 · Max Sinclair
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b2b
How to Calculate Cost Per Acquisition: What you Need to Know
Learn how to calculate Cost Per Acquisition (CPA) step by step, the importance of CPA in the SaaS space and why lowering it isn’t always the goal.
13 Oct 2025 · Max Sinclair
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b2b
Top B2B SaaS Growth Challenges in 2025 (Solved by Paid Ads)
Discover the top challenges in B2B SaaS growth in 2025 and beyond, plus paid advertising strategies from a leading agency.
29 Sept 2025 · Max Sinclair
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amazon-ads
PPC Statistics 2025: 81 Key Benchmarks Across Platforms
Explore 81 key PPC statistics for 2025, from CPCs and CTRs to conversion trends, shaping the future of paid advertising this year.
2 Jul 2025 · Max Sinclair
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b2b
How to Generate B2B Leads With Paid Ads
Want better B2B results? Learn how to generate B2B leads using paid ads that drive qualified traffic and boost your sales pipeline.
28 May 2025 · Max Sinclair
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ad-agency
Paid Media Management Simplified: What Business Should Know
Mastering paid media management can take your business to the next level. This article covers everything you should know for managing your ads effectively.
21 Jan 2025 · Max Sinclair
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b2b
The Complete Guide to LinkedIn Sponsored Content Ads
Unlock the potential of LinkedIn Sponsored Content. Find out how these ads help businesses connect with professionals and drive real results.
28 Nov 2024 · Max Sinclair
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b2b
LinkedIn Follower Ads: The Beginner’s Guide
Unlock the potential of LinkedIn Follower Ads with this beginner guide. Learn how to grow your followers and boost your brand visibility.
28 Nov 2024 · Max Sinclair
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b2b
Boost Website Conversions With These Free Checklists
Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.
27 Nov 2024 · Max Sinclair
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b2b
Mastering LinkedIn Carousel Ads: Tips For High-Performing Campaigns
Learn how LinkedIn Carousel ads boost engagement and tell your brand's story. Discover tips to create compelling, multi-offer ads for your B2B audience.
11 Nov 2024 · Max Sinclair
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b2b
LinkedIn Lead Gen Forms 101: A Guide To Capturing More Leads
Boost your B2B leads with LinkedIn lead gen forms. Learn best practices and setup tips to capture quality leads fast!
11 Nov 2024 · Max Sinclair
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b2b
7 SaaS Lead Generation Strategies For Driving Business Growth
Discover 7 powerful SaaS lead generation strategies to boost business growth and attract high-quality leads in a competitive market.
8 Nov 2024 · Max Sinclair
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b2b
LinkedIn Document Ads: A B2B Engagement Tool
Unlock the potential of LinkedIn Document Ads. Learn how to engage audiences, generate leads and improve your B2B marketing efforts.
1 Oct 2024 · Max Sinclair
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b2b
LinkedIn Conversation Ads for B2B: Explained
Target your audience with LinkedIn Conversation Ads. Learn how to boost engagement and drive conversions through personalized, interactive messaging.
1 Oct 2024 · Max Sinclair
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b2b
LinkedIn Thought Leader Ads: Build Brand Trust
Learn how your business can use LinkedIn thought leader ads to boost credibility, showcase expertise and drive deeper connections with your audience.
20 Sept 2024 · Max Sinclair
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b2b
LinkedIn Audience Network Explained: Should Businesses Use It?
Learn how the LinkedIn audience network works and if your business should use it for extended ad reach.
17 Sept 2024 · Max Sinclair
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b2b
LinkedIn Dynamic Ads Explained: A Complete Guide
Learn what LinkedIn Dynamic Ads are and how they can help businesses boost engagement with personalized ad content.
17 Sept 2024 · Max Sinclair
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b2b
Why Your Business Should Use LinkedIn Text Ads
Explore LinkedIn Text Ads and learn how businesses can use them for targeted and cost-effective advertising.
17 Sept 2024 · Max Sinclair
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b2b
LinkedIn Spotlight Ads: An Intro & Benefits
Boost your brand with Spotlight LinkedIn Ads. Learn how to use this dynamic ad format to increase awareness and enhance your marketing strategy
9 Sept 2024 · Max Sinclair
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ad-agency
How Much Should I Spend on LinkedIn Ads to See Results?
Everyone always wants to know "How much should I spend on LinkedIn Ads to see results?" This post has the answers!
16 May 2024 · Max Sinclair
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ad-agency
How Much Ad Budget for Different Platforms?
How much ad budget for different budgets is really needed? As an ad agency owner, I manage ad spends across multiple accounts, so here are my tip tips!
15 May 2024 · Max Sinclair
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ad-agency
How Much Will LinkedIn Ads Cost My Business?
Many people find themselves asking the question "How much will LinkedIn Ads cost my business?". As an ads agency owner, I hope to answer that question today.
1 May 2024 · Max Sinclair
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ad-agency
Complete SaaS Ads Campaign Structure
An ads agency owner walks through the complete SaaS ads campaign structure — the exact framework we use to scale software businesses with paid ads.
23 Apr 2024 · Max Sinclair
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ad-agency
What Should Your Budget for LinkedIn Ads Be?
If you've ever wwondered what your budget for LinkedIn Ads should be, this post is here to help you figure it out.
4 Apr 2024 · Max Sinclair
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ad-agency
How Does LinkedIn Charge Me for My Ads?
In today's post, I'll be answering the question "how does LinkedIn charge me for my ads?" so that you have all the information you need!
27 Mar 2024 · Max Sinclair
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ad-agency
Professional LinkedIn Ads Column Setup
Having a custom LinkedIn Ads column setup can help you level up your ads and get access to all the data you need to make them profitable.
21 Feb 2024 · Max Sinclair
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ad-agency
When Does LinkedIn Charge Me?
In today's post, I share a few things that should help you answer the question: "When does LinkedIn charge me for my ads?"
15 Feb 2024 · Max Sinclair
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ad-agency
LinkedIn Ads Cold Audiences
LinkedIn ads cold audiences are often overlooked and underutilised, but the truth is that they can be very beneficial for your business.
1 Feb 2024 · Max Sinclair
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ad-agency
LinkedIn Remarketing Tutorial
This comprehensive LinkedIn remarketing tutorial will show you how a professional ad agency approaches LinkedIn remarketing.
20 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Ads Remarketing
Learn how to leverage LinkedIn ads remarketing strategies to make your ads reach more people and bring in more leads!
14 Dec 2023 · Max Sinclair
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ad-agency
The Magic of LinkedIn Ads Tracking
Learn all about the magic of LinkedIn ads tracking and how it can help your B2B business in this comprehensive guide written by a paid ads expert.
12 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Lead Gen Forms
Learn how to master the art of LinkedIn lead gern forms with this comprehensive guide put together by a paid ads agency owner and expert.
4 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Audience Building
Learn how to use precision targeting in your LinkedIn audience building to help you make your ads as effective as possible!
1 Dec 2023 · Max Sinclair
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ad-agency
Different LinkedIn Ad Types
This post serves as a complete and comprehensive guide to different LinkedIn ad types. Best of all, the info comes directly from an ads agency owner!
15 Nov 2023 · Max Sinclair
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ad-agency
How to Use LinkedIn Ads for B2B
If you want to know how to use LinkedIn Ads for B2B lead generation, this is the post for you, as I share what I've learnt from working in paid ads.
13 Nov 2023 · Max Sinclair
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ad-agency
How To Write The Best Sales Copy
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems.…
28 Apr 2023 · Max Sinclair
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b2b
How to Improve Profit Margins in eCommerce & B2B
eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to…
24 Mar 2023 · Max Sinclair
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ad-agency
Google Ads Guide For Super High ROAS: 46x
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients…
10 Mar 2023 · Max Sinclair
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ad-agency
HOW TO Make Google Ads Work in High Competition Sectors
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you'll also encounter high…
3 Mar 2023 · Max Sinclair
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b2b
How Broad Should Your Google Ads Keywords Be??
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use…
3 Feb 2023 · Max Sinclair
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b2b
Google Ads Guide For SaaS
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you're…
13 Jan 2023 · Max Sinclair
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ad-agency
How to Choose a Sustainable Marketing Agency
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance,…
10 Jan 2023 · MichelleMiller
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b2b
Best Books for B2B Business Owners
It is well-known that successful business owners read marketing and sales books. In fact, over eighty per cent of the rich in the world read a large number of…
29 Nov 2022 · Max Sinclair
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b2b
Google Ads Guide For B2B Tech
Already running Google Ads for your B2B tech business but stuck at break-even? This guide unpacks how to scale to consistently profitable returns.
22 Sept 2022 · Max Sinclair
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b2b
PPC Keyword Strategy For B2B Services Companies
B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B…
16 Aug 2022 · Max Sinclair
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b2b
How To Convert More Of Your B2B Leads
You've already done all the hard work of building your business and generating leads. Now all you need to do is convert them into customers or, even better,…
22 Mar 2022 · Max Sinclair
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