Category
google ads
66 articles
google-ads
Google Ads Statistics Marketers Need to Know in 2026
Discover the latest google ads statistics for 2026, including benchmarks on CPC, CTR, conversion rates, ROI, and ad performance.
29 Jan 2026 · Max Sinclair
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ecommerce
Ecommerce Creative Bible: Free Download
Struggling with your ad creative? Download your free copy of the Ecommerce creative bible to help you design ad creative that actually converts.
19 Aug 2025 · Max Sinclair
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amazon-ads
PPC Statistics 2025: 81 Key Benchmarks Across Platforms
Explore 81 key PPC statistics for 2025, from CPCs and CTRs to conversion trends, shaping the future of paid advertising this year.
2 Jul 2025 · Max Sinclair
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google-ads
What is Audience Segmentation-What Businesses Should know
Discover how audience segmentation helps businesses target the right customers, boost sales, and improve marketing with personalised strategies.
30 May 2025 · Max Sinclair
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google-ads
What is PMax? Everything You Need to Know
Not sure what is PMax? Find out how Google’s Performance Max campaigns aim to increase online sales through automation across ad channels.
6 May 2025 · Max Sinclair
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facebook-ads-2
Boost Website Conversions With These Free Checklists
Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.
18 Mar 2025 · Max Sinclair
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google-ads
8 Common PPC Mistakes Businesses Should Know About
PPC mistakes can cost you big. Avoid the most common errors and discover how to optimize your ads for better performance and higher conversions.
19 Feb 2025 · Max Sinclair
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google-ads
Are Google Ads Worth It for Small Businesses?
Small budget, big goals? So, are Google Ads worth it for your small business? Here's everything you need to know to help you decide.
5 Feb 2025 · Max Sinclair
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google-ads
Organic vs Paid Marketing: Which Strategy Should You Choose?
Explore organic vs paid marketing, their unique benefits, and how combining both can create a powerful strategy to grow your brand.
31 Jan 2025 · Max Sinclair
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ad-agency
Paid Media Management Simplified: What Business Should Know
Mastering paid media management can take your business to the next level. This article covers everything you should know for managing your ads effectively.
21 Jan 2025 · Max Sinclair
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google-ads
A Quick Introduction to Responsive Display Ads
Discover the benefits of responsive display ads and how they use Google's machine learning to optimise performance and reach wider audiences.
29 Dec 2024 · Max Sinclair
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google-ads
What is Remarketing? A Quick Introduction
Learn what is remarketing and how this powerful strategy can boost conversions, improve brand recognition,and maximise your ROI.
29 Dec 2024 · Max Sinclair
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google-ads
Understanding Google Ads PPC Bidding Strategies
Learn how to choose the right PPC bidding strategies to boost ad performance, lower costs and drive meaningful results for your business.
18 Dec 2024 · Max Sinclair
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google-ads
Google Display Ads vs Search Ads: A Quick Comparison
Google Display Ads vs Search Ads: Learn the key differences, pros and cons of each ad type to decide which is better for your business.
29 Nov 2024 · Max Sinclair
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google-ads
How Many Responsive Search Ads Can You Have In Google Ads?
Curious about how many Responsive Search Ads you can have in Google Ads? Discover the limit and learn how to create RSAs that drive better results
28 Nov 2024 · Max Sinclair
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b2b
Boost Website Conversions With These Free Checklists
Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.
27 Nov 2024 · Max Sinclair
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facebook-ads
Google Ads vs Facebook Ads: Which Is Better For Your Business?
Google Ads vs Facebook Ads: Explore key differences and Discover which platform is best for your business. Boost your results and ad performance.
8 Nov 2024 · Max Sinclair
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google-ads
A/B Testing Google Ads: The Definitive Guide
Optimize your marketing strategy with A/B Testing Google Ads. Learn how to run split tests and enhance your ad campaigns.
25 Oct 2024 · Max Sinclair
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ad-agency
What Is The Best Ads Platform For SaaS Brands?
Uncover the best ads platform for SaaS businesses to improve reach, drive leads and maximize your digital advertising strategy.
9 Sept 2024 · Max Sinclair
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google-ads
What Is The Best Ads Platform For Skincare Brands?
Discover the best ads platform for skincare brands. Learn key insights about what marketing channels are the right fit for your beauty brand
2 Sept 2024 · Max Sinclair
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google-ads
How to Check ROAS for Google Ads: A Quick Overview
ROAS is an important metric to keep an eye on. This article provides insight on how to check ROAS for google ads and what to pay attention to.
28 Aug 2024 · Max Sinclair
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ad-agency
How Much Ad Budget for Different Platforms?
How much ad budget for different budgets is really needed? As an ad agency owner, I manage ad spends across multiple accounts, so here are my tip tips!
15 May 2024 · Max Sinclair
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ad-agency
What Is Google Click ID?
What is Google Click ID (also known as GCLID)? As a paid ads agency owner, I explain all of this in my newest blog post!
8 May 2024 · Max Sinclair
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ad-agency
How Much Do I Need to Spend On Google Ads?
How much do you need to spend on Google Ads to see results? A paid ads agency owner shares the budget framework that actually works for new accounts.
2 May 2024 · Max Sinclair
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ad-agency
The Importance of Qualified SaaS Leads
Qualified SaaS leads are the KEY to making your marketing a breeze. But what are they, and how do they work? This post contains the answers.
30 Apr 2024 · Max Sinclair
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ad-agency
What Should My Budget for Automated Bidding Strategies Be?
If you're wondering what your budget for automated bidding strategies should be, there are a few key things you need to know first.
24 Apr 2024 · Max Sinclair
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ad-agency
How Much Will Google Ads Cost
If you've ever wondered "how much will Google Ads cost my business?", this post is here to help you figure out the answer.
22 Apr 2024 · Max Sinclair
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ad-agency
How Much Budget for Google Ads is Needed?
As a paid ads agency owner, one question I get all the time is how much budget for Google Ads is really needed. Well, keep reading to find out!
28 Mar 2024 · Max Sinclair
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ad-agency
Is Google Display Network Good?
If you've ever asked yourself (or anyone else) the question "Is Google Display Network good?", this post has all the answers you need!
21 Mar 2024 · Max Sinclair
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ad-agency
How Does Google Charge Me for My Ads?
If you've ever found yourself asking "how does Google charge me for my ads?" you've come to the right place to find the answer you're looking for.
5 Mar 2024 · Max Sinclair
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ad-agency
Google Merchant Centre Tutorial
Having a good Google Merchant Centre tutorial can help you make the most of this powerful ecommerce tool, and I'm here to help you master it!
27 Feb 2024 · Max Sinclair
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ad-agency
When Does Google Charge Me?
When does Google charge me for my ads? This is a commmon question, and the answer isn't nearly as complicated as you'd think!
14 Feb 2024 · Max Sinclair
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ad-agency
Why You Need a Custom Google Ads Column Setup
Goodbye crappy default columns and hello custom Google Ads column setups that show you the full picture!
13 Feb 2024 · Max Sinclair
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ad-agency
Google Responsive Search Ads Tips
As an ads agency owner, I've learnt all the best Google responsive search ads tips, and I've decided to share them with you!
24 Jan 2024 · Max Sinclair
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ad-agency
How to Multiply Google ROI
Eleven proven levers to multiply your Google Ads ROI. Learn how to get more from every dollar of paid search spend with these expert tactics.
21 Dec 2023 · Max Sinclair
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ad-agency
Google Ads Tracking Tips
Learn some of my favourite Google Ads tracking tips to help you make the most of your conversion tracking.
7 Dec 2023 · Max Sinclair
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ad-agency
The Problem with a Google Ads Brand Campaign
Google Ads brand campaigns could be ruining your paid ads strategy. Learn why I, as an ad agency owner, say this. . .
6 Dec 2023 · Max Sinclair
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ad-agency
Make Effective Ads
In this post, I share some of the best tips I've learnt during my time as an ad agency owner on how you can make effective ads.
30 Nov 2023 · Max Sinclair
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ad-agency
Google Paid Ads Keyword Match Types
Google paid ads keyword match types can be tricky to navigate, and this post is here to help you through the process!
29 Nov 2023 · Max Sinclair
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ad-agency
Is Performance Max Good?
Performance Max is a relatively new ad type by Google, but the important question i: Is Performance Max good? I answer this in this post
27 Nov 2023 · Max Sinclair
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ad-agency
Google and Facebook Ads for Ecommerce%
In this post, I walk you through how to use Google and Facebook Ads for ecommerce to increase your profitability.
7 Nov 2023 · Max Sinclair
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ad-agency
How To Write The Best Sales Copy
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems.…
28 Apr 2023 · Max Sinclair
Read article »![A Pre-Launch Check List For Paid Ads [Everything you NEED]](/images/blog/a-pre-launch-check-list-for-paid-ads-everything-you-need/shutterstock_2047810445-scaled.jpg)
ecommerce
A Pre-Launch Check List For Paid Ads [Everything you NEED]
Today, I'm going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they're…
6 Apr 2023 · Max Sinclair
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b2b
How to Improve Profit Margins in eCommerce & B2B
eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to…
24 Mar 2023 · Max Sinclair
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ad-agency
Google Ads Guide For Super High ROAS: 46x
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients…
10 Mar 2023 · Max Sinclair
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ad-agency
HOW TO Make Google Ads Work in High Competition Sectors
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you'll also encounter high…
3 Mar 2023 · Max Sinclair
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ad-agency
Google Advertisements Which Bidding Strategy Is Best?
A vital way of improving your Google Ads performance is by choosing the right bid strategy. This, however, is easier said than done, so wich Google…
24 Feb 2023 · Max Sinclair
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google-ads
How to Boost Your Google Ads Quality Score
You're currently using Google Ads. But, your quality score is woefully low; I'm talking one's, twos, and threes throughout your account. Despite your best…
17 Feb 2023 · Max Sinclair
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b2b
How Broad Should Your Google Ads Keywords Be??
Selecting the right keywords for your Google Ads campaign is key to reaching your target audience and optimizing your PPC campaign performance. If you use…
3 Feb 2023 · Max Sinclair
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ad-agency
Are Bing ads Better Than Google Ads?
Bing Ads vs Google Ads; which is better? It's the (PPC) age-old question with a complex answer. On the one hand, Google has the lion's share of the search…
27 Jan 2023 · Max Sinclair
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b2b
Google Ads Guide For SaaS
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you're…
13 Jan 2023 · Max Sinclair
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ad-agency
How to Choose a Sustainable Marketing Agency
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance,…
10 Jan 2023 · MichelleMiller
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ecommerce
PPC Keyword Strategy For eCommece Brands
To put it simply, and to state the obvious, PPC advertising is made for the eCommerce world! There's no question that whether you're running Google shopping…
10 Oct 2022 · Max Sinclair
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ecommerce
Google Ads Guide For eCommerce
Currently running Google ads but struggling for profitability, or you're already seeing some returns but want more?? Google Ads Guide For Ecommerce.
29 Sept 2022 · Max Sinclair
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b2b
Google Ads Guide For B2B Tech
Already running Google Ads for your B2B tech business but stuck at break-even? This guide unpacks how to scale to consistently profitable returns.
22 Sept 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For Travel And Tourism
2020 onwards has been tough for the travel industry. Really tough. But the light is at the end of the tunnel! With Covid disrupting life less and less, now is…
14 Sept 2022 · Max Sinclair
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ecommerce
PPC Keyword Strategy For Clean Beauty Brands
Everyone knows that for eCommerce brands, PPC (pay-per-click) Advertising works. Here is your PPC keyword strategy for clean beauty brands.
25 Aug 2022 · Max Sinclair
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b2b
PPC Keyword Strategy For B2B Services Companies
B2B companies (business to business), especially B2B service providers, have actually become one of our biggest niches as an agency over years! PPC for B2B…
16 Aug 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For SaaS Companies
We love working with SaaS (Software as a service) companies because they're usually built to make people's or businesses' lives easier! It's software, as a…
12 Jul 2022 · Max Sinclair
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google-ads
PPC Keyword Strategy For Tech Companies
Technology is the lifeblood of innovation. There are constantly new and exciting tech brands emerging to make our lives easier and push humanity forward. But…
24 Jun 2022 · Max Sinclair
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budgets
How Much Does It Cost To Advertise On Google (UK)
So, you've identified the Google search network as a big opportunity for your organisation...But how much does it cost to run ads? It's something we get asked…
20 May 2022 · Max Sinclair
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budgets
How much to spend on brand name keywords
In this article, I'm going to talk about the pros and cons of bidding on your brand name keywords! How much to spend on brand name keywords.
5 May 2022 · Max Sinclair
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budgets
Minimum Spend for Google and Facebook Ads
In this article, I'm going to offer my thoughts on how much money you should be spending on Google and Facebook ads. It's a question we get asked all the time…
29 Apr 2022 · Max Sinclair
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google-ads
Google Ad Rep Advice Sucks. How To Undo It!
You know what I love? Google Ads. You know what I hate? Google Ad reps! Those call centre calls we get every week. Google ad rep advice sucks. how to undo it.
28 Apr 2022 · Max Sinclair
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facebook-ads
Choosing The Best Online Ad Platform For Your Business
Dipping your toe into the world of online marketing can be daunting, and often is difficult to know where to start and what strategy to focus on for your…
20 Apr 2022 · Max Sinclair
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google-ads
The Ultimate Keyword Match Types Guide - Google AdWords
Keyword match types are one of the most important settings in your Adwords account and can make or break your digital marketing strategy. To avoid some common…
30 Mar 2022 · Max Sinclair
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