Category
marketing
116 articles
marketing
8 Ways How to Promote Your Business in 2026
A practical guide on how to promote your business using paid media, SEO and strategic partnerships for scalable growth.
28 Feb 2026 · Max Sinclair
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ad-agency
The Best Furniture and Homeware Marketing Agencies in 2026
Looking for a furniture marketing agency? This guide covers the best homeware marketing agencies for paid ads, SEO, and ecommerce growth in 2026.
31 Dec 2025 · Max Sinclair
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ad-agency
Top SaaS Marketing Agencies for Growth
Learn about the top SaaS marketing agencies helping businesses scale and discover your growth partner today.
24 Sept 2025 · Max Sinclair
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ecommerce
Ecommerce Creative Bible: Free Download
Struggling with your ad creative? Download your free copy of the Ecommerce creative bible to help you design ad creative that actually converts.
19 Aug 2025 · Max Sinclair
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marketing
The Best Voice-to-Text Tool for Digital Marketers
Discover the best voice-to-text tool for digital marketers. Speed up content creation, social posts, and replies with our extension and desktop apps.
30 Jun 2025 · Kourosh
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ecommerce
Multichannel Selling: What It Is and Best Practices
Discover how to simplify multichannel selling using smart tools and proven tips. Expand your reach and streamline your eCommerce game.
30 May 2025 · Arvind Kumaraguru
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guides
Proven Strategies for SaaS Marketing Success
Master proven SaaS marketing strategies to scale smarter, stay competitive, and boost lifetime value in the fast-growing software industry.
30 May 2025 · Max Sinclair
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google-ads
What is Audience Segmentation-What Businesses Should know
Discover how audience segmentation helps businesses target the right customers, boost sales, and improve marketing with personalised strategies.
30 May 2025 · Max Sinclair
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guides
What is a Squeeze Page: Everything You Should Know
Discover the basics of a squeeze page and how to use one to capture leads, grow your email list and boost your marketing strategy.
7 May 2025 · Max Sinclair
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attribution-model
How to Choose the Right Attribution Model
Choosing the right attribution model doesn’t have to be hard. Explore key factors to help guide your decision with confidence.
8 Apr 2025 · Keith Perhac
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analytics
Advanced Analytics for Paid Ad Campaigns
Learn how to leverage advanced analytics for paid ad campaigns to optimize ad spend, improve targeting, and boost campaign success.
2 Apr 2025 · Team Admetrics
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facebook-ads-2
Boost Website Conversions With These Free Checklists
Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.
18 Mar 2025 · Max Sinclair
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guides
What Is Audience Targeting? Tips for Paid Ads
Wondering what is audience targeting? Discover how to define, refine and reach the right audience for your paid ad campaigns.
3 Mar 2025 · Max Sinclair
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google-ads
Are Google Ads Worth It for Small Businesses?
Small budget, big goals? So, are Google Ads worth it for your small business? Here's everything you need to know to help you decide.
5 Feb 2025 · Max Sinclair
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google-ads
Organic vs Paid Marketing: Which Strategy Should You Choose?
Explore organic vs paid marketing, their unique benefits, and how combining both can create a powerful strategy to grow your brand.
31 Jan 2025 · Max Sinclair
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google-ads
A Quick Introduction to Responsive Display Ads
Discover the benefits of responsive display ads and how they use Google's machine learning to optimise performance and reach wider audiences.
29 Dec 2024 · Max Sinclair
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google-ads
What is Remarketing? A Quick Introduction
Learn what is remarketing and how this powerful strategy can boost conversions, improve brand recognition,and maximise your ROI.
29 Dec 2024 · Max Sinclair
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google-ads
Understanding Google Ads PPC Bidding Strategies
Learn how to choose the right PPC bidding strategies to boost ad performance, lower costs and drive meaningful results for your business.
18 Dec 2024 · Max Sinclair
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lead-generation
Optimise Your Paid Ads for Better Lead Conversion Rates
Discover how to optimise paid ads for higher lead conversion rates and improve overall campaign performance.
30 Nov 2024 · Max Sinclair
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google-ads
Google Display Ads vs Search Ads: A Quick Comparison
Google Display Ads vs Search Ads: Learn the key differences, pros and cons of each ad type to decide which is better for your business.
29 Nov 2024 · Max Sinclair
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google-ads
How Many Responsive Search Ads Can You Have In Google Ads?
Curious about how many Responsive Search Ads you can have in Google Ads? Discover the limit and learn how to create RSAs that drive better results
28 Nov 2024 · Max Sinclair
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b2b
The Complete Guide to LinkedIn Sponsored Content Ads
Unlock the potential of LinkedIn Sponsored Content. Find out how these ads help businesses connect with professionals and drive real results.
28 Nov 2024 · Max Sinclair
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b2b
LinkedIn Follower Ads: The Beginner’s Guide
Unlock the potential of LinkedIn Follower Ads with this beginner guide. Learn how to grow your followers and boost your brand visibility.
28 Nov 2024 · Max Sinclair
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b2b
Boost Website Conversions With These Free Checklists
Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.
27 Nov 2024 · Max Sinclair
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b2b
Mastering LinkedIn Carousel Ads: Tips For High-Performing Campaigns
Learn how LinkedIn Carousel ads boost engagement and tell your brand's story. Discover tips to create compelling, multi-offer ads for your B2B audience.
11 Nov 2024 · Max Sinclair
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b2b
LinkedIn Lead Gen Forms 101: A Guide To Capturing More Leads
Boost your B2B leads with LinkedIn lead gen forms. Learn best practices and setup tips to capture quality leads fast!
11 Nov 2024 · Max Sinclair
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facebook-ads
Google Ads vs Facebook Ads: Which Is Better For Your Business?
Google Ads vs Facebook Ads: Explore key differences and Discover which platform is best for your business. Boost your results and ad performance.
8 Nov 2024 · Max Sinclair
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b2b
7 SaaS Lead Generation Strategies For Driving Business Growth
Discover 7 powerful SaaS lead generation strategies to boost business growth and attract high-quality leads in a competitive market.
8 Nov 2024 · Max Sinclair
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b2b
LinkedIn Document Ads: A B2B Engagement Tool
Unlock the potential of LinkedIn Document Ads. Learn how to engage audiences, generate leads and improve your B2B marketing efforts.
1 Oct 2024 · Max Sinclair
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b2b
LinkedIn Conversation Ads for B2B: Explained
Target your audience with LinkedIn Conversation Ads. Learn how to boost engagement and drive conversions through personalized, interactive messaging.
1 Oct 2024 · Max Sinclair
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b2b
LinkedIn Thought Leader Ads: Build Brand Trust
Learn how your business can use LinkedIn thought leader ads to boost credibility, showcase expertise and drive deeper connections with your audience.
20 Sept 2024 · Max Sinclair
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b2b
LinkedIn Audience Network Explained: Should Businesses Use It?
Learn how the LinkedIn audience network works and if your business should use it for extended ad reach.
17 Sept 2024 · Max Sinclair
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b2b
LinkedIn Dynamic Ads Explained: A Complete Guide
Learn what LinkedIn Dynamic Ads are and how they can help businesses boost engagement with personalized ad content.
17 Sept 2024 · Max Sinclair
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b2b
Why Your Business Should Use LinkedIn Text Ads
Explore LinkedIn Text Ads and learn how businesses can use them for targeted and cost-effective advertising.
17 Sept 2024 · Max Sinclair
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ad-agency
What Is The Best Ads Platform For SaaS Brands?
Uncover the best ads platform for SaaS businesses to improve reach, drive leads and maximize your digital advertising strategy.
9 Sept 2024 · Max Sinclair
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b2b
LinkedIn Spotlight Ads: An Intro & Benefits
Boost your brand with Spotlight LinkedIn Ads. Learn how to use this dynamic ad format to increase awareness and enhance your marketing strategy
9 Sept 2024 · Max Sinclair
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ecommerce
What Is The Best Ads Platform For Furniture Brands
Discover the best ads platform for furniture brands to maximize their reach and boost sales. Learn which channels delivers the most impactful results.
2 Sept 2024 · Max Sinclair
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google-ads
What Is The Best Ads Platform For Skincare Brands?
Discover the best ads platform for skincare brands. Learn key insights about what marketing channels are the right fit for your beauty brand
2 Sept 2024 · Max Sinclair
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google-ads
How to Check ROAS for Google Ads: A Quick Overview
ROAS is an important metric to keep an eye on. This article provides insight on how to check ROAS for google ads and what to pay attention to.
28 Aug 2024 · Max Sinclair
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marketing
What Is ROAS? Understanding Return on Ad Spend
ROAS is a crucial marketing metric that businesses use everyday. Learn what is ROAS, its role in marketing and how it impacts your advertising success.
28 Aug 2024 · Max Sinclair
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marketing
Five Data Mindsets That Will Accelerate Your Business Growth
Having the right mindset is the key to unlocking business growth, and this post is here to guide you through that.
16 Jul 2024 · Keith Perhac
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ad-agency
How to Write Copy for Ethical Businesses in Facebook
If you're an ethical business running Facebook Ads, you need to know how to write copy for ethical businesses in Facebook.
19 Jun 2024 · Max Sinclair
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ad-agency
Copywriting Tips for Facebook Ads
Looking for the best copywriting tips for Facebook Ads? You've come to the right place! We're a pro ads agency, here to share all the inside info . . .
18 Jun 2024 · Max Sinclair
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ad-agency
What are the Pros and Cons of Facebook Carousel Ads?
Facebook carousel ads: what are they? And, more importantly, what are the pros and cons of Facebook carousel ads?
13 Jun 2024 · Max Sinclair
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facebook-ads
What are the Pros and Cons of Facebook Carousel Ads?
Facebook carousel ads: what are they? And, more importantly, what are the pros and cons of Facebook carousel ads?
12 Jun 2024 · Max Sinclair
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marketing
Discovering Your Brand Being
Discovering your brand being is the first step to crafting an unforgettable, purpose-driven brand that resonates with the customers you most want to reach.
30 May 2024 · Kristen Brown
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ad-agency
How Much Should I Spend on LinkedIn Ads to See Results?
Everyone always wants to know "How much should I spend on LinkedIn Ads to see results?" This post has the answers!
16 May 2024 · Max Sinclair
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ad-agency
How Much Ad Budget for Different Platforms?
How much ad budget for different budgets is really needed? As an ad agency owner, I manage ad spends across multiple accounts, so here are my tip tips!
15 May 2024 · Max Sinclair
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ad-agency
How Much Should I Spend on Facebook Ads to See Results?
How much should you spend on Facebook Ads to see results? The answer isn't one-size-fits-all — here's how to set a budget that actually performs.
9 May 2024 · Max Sinclair
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ad-agency
What Is Google Click ID?
What is Google Click ID (also known as GCLID)? As a paid ads agency owner, I explain all of this in my newest blog post!
8 May 2024 · Max Sinclair
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ad-agency
How Much Do I Need to Spend On Google Ads?
How much do you need to spend on Google Ads to see results? A paid ads agency owner shares the budget framework that actually works for new accounts.
2 May 2024 · Max Sinclair
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ad-agency
How Much Will LinkedIn Ads Cost My Business?
Many people find themselves asking the question "How much will LinkedIn Ads cost my business?". As an ads agency owner, I hope to answer that question today.
1 May 2024 · Max Sinclair
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ad-agency
The Importance of Qualified SaaS Leads
Qualified SaaS leads are the KEY to making your marketing a breeze. But what are they, and how do they work? This post contains the answers.
30 Apr 2024 · Max Sinclair
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ad-agency
What Should My Budget for Automated Bidding Strategies Be?
If you're wondering what your budget for automated bidding strategies should be, there are a few key things you need to know first.
24 Apr 2024 · Max Sinclair
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ad-agency
Complete SaaS Ads Campaign Structure
An ads agency owner walks through the complete SaaS ads campaign structure — the exact framework we use to scale software businesses with paid ads.
23 Apr 2024 · Max Sinclair
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ad-agency
How Much Will Google Ads Cost
If you've ever wondered "how much will Google Ads cost my business?", this post is here to help you figure out the answer.
22 Apr 2024 · Max Sinclair
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ad-agency
Full Ecommerce Meta Campaign Setup
In this post, I cover a really fun topic: how I'd approach an ecommerce Meta campaign if money weren't an issue.
19 Apr 2024 · Max Sinclair
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ad-agency
How Much Will Facebook Ads Cost?
Everyone always wants to know: how much will Facebook Ads cost? In this post, I aim to help you answer that question.
18 Apr 2024 · Max Sinclair
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ad-agency
How Much Budget for Facebook Ads is Ideal?
How much budget for Facebook Ads is ideal? A paid ads agency owner shares the benchmarks and frameworks that work across industries and account sizes.
10 Apr 2024 · Max Sinclair
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ad-agency
What Should Your Budget for LinkedIn Ads Be?
If you've ever wwondered what your budget for LinkedIn Ads should be, this post is here to help you figure it out.
4 Apr 2024 · Max Sinclair
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ad-agency
How Much Budget for Google Ads is Needed?
As a paid ads agency owner, one question I get all the time is how much budget for Google Ads is really needed. Well, keep reading to find out!
28 Mar 2024 · Max Sinclair
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ad-agency
How Does LinkedIn Charge Me for My Ads?
In today's post, I'll be answering the question "how does LinkedIn charge me for my ads?" so that you have all the information you need!
27 Mar 2024 · Max Sinclair
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ad-agency
Running a Paid Ads Agency
Running a paid ads agency has its ups and downs, and in this post, I share everything you need to know - from the good to the bad and everything in between!
26 Mar 2024 · Max Sinclair
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ad-agency
How Does Facebook Charge Me for My Ads?
If you've ever wondered "how does Facebook charge me for my ads?", this post has all the inside info you need - from a paid ads professional!
22 Mar 2024 · Max Sinclair
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ad-agency
Is Google Display Network Good?
If you've ever asked yourself (or anyone else) the question "Is Google Display Network good?", this post has all the answers you need!
21 Mar 2024 · Max Sinclair
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ad-agency
Meta Advantage Plus Campaigns
In this post, I (a paid ads agency owner) share my honest thoughts on Meta Advantage Plus Campaigns!
19 Mar 2024 · Max Sinclair
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ad-agency
How Much Budget Do I Need Per Campaign?
How much budget do you need per campaign? Years of paid ads experience distilled into a practical framework for setting smart per-campaign budgets.
13 Mar 2024 · Max Sinclair
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ad-agency
How Does Google Charge Me for My Ads?
If you've ever found yourself asking "how does Google charge me for my ads?" you've come to the right place to find the answer you're looking for.
5 Mar 2024 · Max Sinclair
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ad-agency
Is There a Minimum Budget for Paid Ads?
So many people find themselves asking the question "is there a minimum budget for paid ads?" And today, I'm here to answer that question!
29 Feb 2024 · Max Sinclair
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ad-agency
When Does Facebook Charge Me for My Ads?
As a paid ads professional, countless people have asked me "When does Facebook charge me for my ads?". In toda's post, I aim to answer this question!
28 Feb 2024 · Max Sinclair
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ad-agency
Google Merchant Centre Tutorial
Having a good Google Merchant Centre tutorial can help you make the most of this powerful ecommerce tool, and I'm here to help you master it!
27 Feb 2024 · Max Sinclair
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ad-agency
Professional LinkedIn Ads Column Setup
Having a custom LinkedIn Ads column setup can help you level up your ads and get access to all the data you need to make them profitable.
21 Feb 2024 · Max Sinclair
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ad-agency
Custom Meta Ads Column Setup
Learn all about the pros of having a custom Meta Ads column setup (and how to achieve this!) from a paid ads pro.
20 Feb 2024 · Max Sinclair
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ad-agency
When Does LinkedIn Charge Me?
In today's post, I share a few things that should help you answer the question: "When does LinkedIn charge me for my ads?"
15 Feb 2024 · Max Sinclair
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ad-agency
When Does Google Charge Me?
When does Google charge me for my ads? This is a commmon question, and the answer isn't nearly as complicated as you'd think!
14 Feb 2024 · Max Sinclair
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ad-agency
Why You Need a Custom Google Ads Column Setup
Goodbye crappy default columns and hello custom Google Ads column setups that show you the full picture!
13 Feb 2024 · Max Sinclair
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ad-agency
Should I Use a Paid Ads Agency?
Should you use a paid ads agency? As an agency owner, I'll give you the brutally honest answer — including when to hire vs. when to stay in-house.
7 Feb 2024 · Max Sinclair
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ad-agency
How to Achieve a Lower Cost Per Acquisition
Everyone wants a lower cost per acquisition — but it's not always the right move. Here's when to push CPA down and when chasing it hurts.
6 Feb 2024 · Max Sinclair
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ad-agency
LinkedIn Ads Cold Audiences
LinkedIn ads cold audiences are often overlooked and underutilised, but the truth is that they can be very beneficial for your business.
1 Feb 2024 · Max Sinclair
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ad-agency
Google Responsive Search Ads Tips
As an ads agency owner, I've learnt all the best Google responsive search ads tips, and I've decided to share them with you!
24 Jan 2024 · Max Sinclair
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ad-agency
How To Balance Meta Ads Testing
Learn how to properly balance Meta Ads testing to get the results you want in this comprehensive guide put together by a professional ads agency.
10 Jan 2024 · Max Sinclair
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ad-agency
Sneaky Meta Attribution Change by Facebook
Facebook quietly released a Meta attribution change that affects how your ads are measured. Here's what changed and how to read your data correctly.
27 Dec 2023 · Max Sinclair
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ad-agency
How to Multiply Google ROI
Eleven proven levers to multiply your Google Ads ROI. Learn how to get more from every dollar of paid search spend with these expert tactics.
21 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Remarketing Tutorial
This comprehensive LinkedIn remarketing tutorial will show you how a professional ad agency approaches LinkedIn remarketing.
20 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Ads Remarketing
Learn how to leverage LinkedIn ads remarketing strategies to make your ads reach more people and bring in more leads!
14 Dec 2023 · Max Sinclair
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ad-agency
Hidden Meta Ads Data
Facebook has been keeping some precious info about your Meta Ads data a secret . . . Learn how to access this hidden Meta Ads data in this post!
13 Dec 2023 · Max Sinclair
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ad-agency
The Magic of LinkedIn Ads Tracking
Learn all about the magic of LinkedIn ads tracking and how it can help your B2B business in this comprehensive guide written by a paid ads expert.
12 Dec 2023 · Max Sinclair
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ad-agency
Google Ads Tracking Tips
Learn some of my favourite Google Ads tracking tips to help you make the most of your conversion tracking.
7 Dec 2023 · Max Sinclair
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ad-agency
The Problem with a Google Ads Brand Campaign
Google Ads brand campaigns could be ruining your paid ads strategy. Learn why I, as an ad agency owner, say this. . .
6 Dec 2023 · Max Sinclair
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ad-agency
Alex Hormozi Paid Ads
Is Alex Hormozi's paid ads advice the real deal? An ad agency owner breaks down what's genuinely useful and what to take with a grain of salt.
5 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Lead Gen Forms
Learn how to master the art of LinkedIn lead gern forms with this comprehensive guide put together by a paid ads agency owner and expert.
4 Dec 2023 · Max Sinclair
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ad-agency
LinkedIn Audience Building
Learn how to use precision targeting in your LinkedIn audience building to help you make your ads as effective as possible!
1 Dec 2023 · Max Sinclair
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ad-agency
Make Effective Ads
In this post, I share some of the best tips I've learnt during my time as an ad agency owner on how you can make effective ads.
30 Nov 2023 · Max Sinclair
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ad-agency
Google Paid Ads Keyword Match Types
Google paid ads keyword match types can be tricky to navigate, and this post is here to help you through the process!
29 Nov 2023 · Max Sinclair
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ad-agency
Is Performance Max Good?
Performance Max is a relatively new ad type by Google, but the important question i: Is Performance Max good? I answer this in this post
27 Nov 2023 · Max Sinclair
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ad-agency
Facebook Ads for Skincare Brands
In this post, I guide you through how to effectively run Facebook Ads for skincare brands, using my experience as an ad agency owner.
23 Nov 2023 · Max Sinclair
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ad-agency
My Favourite Facebook Ads Tracking Alternatives
This post will share some of the best Facebook Ads tracking alternatives I've found through my ad agency.
22 Nov 2023 · Max Sinclair
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ad-agency
Different LinkedIn Ad Types
This post serves as a complete and comprehensive guide to different LinkedIn ad types. Best of all, the info comes directly from an ads agency owner!
15 Nov 2023 · Max Sinclair
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ad-agency
How to Come Up With a Paid Ads Strategy
In this post, I share my tips as an ad agency owner to help you come up with your own paid ads strategy.
13 Nov 2023 · Max Sinclair
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ad-agency
How to Use LinkedIn Ads for B2B
If you want to know how to use LinkedIn Ads for B2B lead generation, this is the post for you, as I share what I've learnt from working in paid ads.
13 Nov 2023 · Max Sinclair
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ad-agency
Google and Facebook Ads for Ecommerce%
In this post, I walk you through how to use Google and Facebook Ads for ecommerce to increase your profitability.
7 Nov 2023 · Max Sinclair
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ad-agency
How To Write The Best Sales Copy
Solid sales copy is the key to letting potential customers know that you have what they need and that your product or service is the answer to their problems.…
28 Apr 2023 · Max Sinclair
Read article »![A Pre-Launch Check List For Paid Ads [Everything you NEED]](/images/blog/a-pre-launch-check-list-for-paid-ads-everything-you-need/shutterstock_2047810445-scaled.jpg)
ecommerce
A Pre-Launch Check List For Paid Ads [Everything you NEED]
Today, I'm going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they're…
6 Apr 2023 · Max Sinclair
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b2b
How to Improve Profit Margins in eCommerce & B2B
eCommerce and B2B businesses alike are always looking to improve their profit margins. Profits are what give you the fuel to scale up and have the ability to…
24 Mar 2023 · Max Sinclair
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ad-agency
Google Ads Guide For Super High ROAS: 46x
How does 46x return on your ad spend sound? Pretty good, right? This is what we, at Snowball Creations, have been consistently achieving for one of our clients…
10 Mar 2023 · Max Sinclair
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ad-agency
HOW TO Make Google Ads Work in High Competition Sectors
Google Ads are a vital tool for marketers who want to increase traffic and reach more customers, but with these benefits, you'll also encounter high…
3 Mar 2023 · Max Sinclair
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ad-agency
Google Advertisements Which Bidding Strategy Is Best?
A vital way of improving your Google Ads performance is by choosing the right bid strategy. This, however, is easier said than done, so wich Google…
24 Feb 2023 · Max Sinclair
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google-ads
How to Boost Your Google Ads Quality Score
You're currently using Google Ads. But, your quality score is woefully low; I'm talking one's, twos, and threes throughout your account. Despite your best…
17 Feb 2023 · Max Sinclair
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b2b
Google Ads Guide For SaaS
SaaS is a popular business model with lots of potential. If you have a SaaS business and are seeking to maximise the impact of your Google Ads campaign, you're…
13 Jan 2023 · Max Sinclair
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ad-agency
How to Choose a Sustainable Marketing Agency
By: Michelle Miller These days and over the last 20 years especially, the word “sustainable” has seemingly become more of a buzz word rather than a nuance,…
10 Jan 2023 · MichelleMiller
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b2b
Best Books for B2B Business Owners
It is well-known that successful business owners read marketing and sales books. In fact, over eighty per cent of the rich in the world read a large number of…
29 Nov 2022 · Max Sinclair
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ecommerce
15 Essential Books for Ecommerce Business Founders
We work with many successful entrepreneurs. Over the years we've noticed some commonalities... Best Books for ecommerce founders
24 Nov 2022 · Max Sinclair
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marketing
The Best Books for SaaS Founders
The SaaS industry is booming right now. With tight competition like never before, it is time to broaden your knowledge, learn new skills, and expand your SaaS…
23 Nov 2022 · Max Sinclair
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marketing
The 8 Best Books For Tech Founders
On top of the struggle of navigating through the business world, when it comes to finding the right advice to follow, there seems to be an endless spectrum of…
23 Nov 2022 · Max Sinclair
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marketing
What Is Sustainable Digital Marketing And How To Use It
Sustainability is more than just a buzzword! These days, there is more and more pressure on brands to reduce their impact and be more ethical in their…
6 Jun 2022 · Max Sinclair
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b2b
How To Convert More Of Your B2B Leads
You've already done all the hard work of building your business and generating leads. Now all you need to do is convert them into customers or, even better,…
22 Mar 2022 · Max Sinclair
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