saas

21 articles

guides

TikTok Ads for SaaS: Does It Actually Work?

TikTok Ads for SaaS can work, but only under specific conditions. Here's an honest breakdown of when it's worth it and when to skip it.

30 Mar 2026 · Max Sinclair

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guides

How to Know If Your Paid Ads Are Working

Not sure whether your paid ads are performing? Here's a detailed guide on how to know if your paid ads are working.

30 Mar 2026 · Max Sinclair

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ad-agency

Best B2B SaaS Marketing Agencies: Top 12 Picks for 2026

Discover the best B2B SaaS marketing Agencies for 2026, covering paid ads, SEO and full-funnel partners built for subscription growth.

31 Dec 2025 · Max Sinclair

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guides

What Is SaaS Sales? Beginner’s Guide to Software Growth

Understand what SaaS sales is, how it works, and how to align sales and marketing to fuel software growth at every stage of the funnel..

29 Oct 2025 · Max Sinclair

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guides

How to Calculate Customer Lifetime Value with CLV calculator

Learn how to calculate customer lifetime value (CLV) and why it matters for SaaS. Includes a free CLV calculator to measure long-term ROI.

20 Oct 2025 · Max Sinclair

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b2b

How to Calculate Cost Per Acquisition: What you Need to Know

Learn how to calculate Cost Per Acquisition (CPA) step by step, the importance of CPA in the SaaS space and why lowering it isn’t always the goal.

13 Oct 2025 · Max Sinclair

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b2b

Top B2B SaaS Growth Challenges in 2025 (Solved by Paid Ads)

Discover the top challenges in B2B SaaS growth in 2025 and beyond, plus paid advertising strategies from a leading agency.

29 Sept 2025 · Max Sinclair

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ad-agency

Top SaaS Marketing Agencies for Growth

Learn about the top SaaS marketing agencies helping businesses scale and discover your growth partner today.

24 Sept 2025 · Max Sinclair

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guides

Proven Strategies for SaaS Marketing Success

Master proven SaaS marketing strategies to scale smarter, stay competitive, and boost lifetime value in the fast-growing software industry.

30 May 2025 · Max Sinclair

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b2b

Boost Website Conversions With These Free Checklists

Struggling with conversions? Download our free SaaS and e-commerce checklists to help you optimise your website for maximum results.

27 Nov 2024 · Max Sinclair

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b2b

7 SaaS Lead Generation Strategies For Driving Business Growth

Discover 7 powerful SaaS lead generation strategies to boost business growth and attract high-quality leads in a competitive market.

8 Nov 2024 · Max Sinclair

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ad-agency

Complete SaaS Ads Campaign Structure

An ads agency owner walks through the complete SaaS ads campaign structure — the exact framework we use to scale software businesses with paid ads.

23 Apr 2024 · Max Sinclair

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ad-agency

Professional LinkedIn Ads Column Setup

Having a custom LinkedIn Ads column setup can help you level up your ads and get access to all the data you need to make them profitable.

21 Feb 2024 · Max Sinclair

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ad-agency

LinkedIn Ads Cold Audiences

LinkedIn ads cold audiences are often overlooked and underutilised, but the truth is that they can be very beneficial for your business.

1 Feb 2024 · Max Sinclair

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ad-agency

LinkedIn Remarketing Tutorial

This comprehensive LinkedIn remarketing tutorial will show you how a professional ad agency approaches LinkedIn remarketing.

20 Dec 2023 · Max Sinclair

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ad-agency

The Magic of LinkedIn Ads Tracking

Learn all about the magic of LinkedIn ads tracking and how it can help your B2B business in this comprehensive guide written by a paid ads expert.

12 Dec 2023 · Max Sinclair

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ad-agency

How to Use LinkedIn Ads for B2B

If you want to know how to use LinkedIn Ads for B2B lead generation, this is the post for you, as I share what I've learnt from working in paid ads.

13 Nov 2023 · Max Sinclair

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ecommerce

A Pre-Launch Check List For Paid Ads [Everything you NEED]

Today, I'm going to be writing about a pre-launch checklist for paid ads. This checklist will stand you in good stead for all your future ads, whether they're…

6 Apr 2023 · Max Sinclair

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google-ads

How to Boost Your Google Ads Quality Score

You're currently using Google Ads. But, your quality score is woefully low; I'm talking one's, twos, and threes throughout your account. Despite your best…

17 Feb 2023 · Max Sinclair

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marketing

The Best Books for SaaS Founders

The SaaS industry is booming right now. With tight competition like never before, it is time to broaden your knowledge, learn new skills, and expand your SaaS…

23 Nov 2022 · Max Sinclair

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google-ads

PPC Keyword Strategy For SaaS Companies

We love working with SaaS (Software as a service) companies because they're usually built to make people's or businesses' lives easier! It's software, as a…

12 Jul 2022 · Max Sinclair

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